How to name a business!
It can be difficult to come up with a winning name for your business.
With so many things to consider, it’s no wonder that many first-time entrepreneurs have difficulty finding the perfect moniker.
This article will take the guesswork out of it and show you how to choose a name for your business, based on common naming conventions and considerations.
If you still have trouble coming up with a name, you can check out a site like DomainShane.com to find available domain names that are free and perfect for your business.
What’s in a name?
Above all else, a company or business name should be simple.
According to branding expert, Adrian Juras, consumers today rely heavily on search engines and word-of-mouth information to determine which companies they choose to do business with.
“A name is like a logo. It needs to be memorable at first glance, and the more it is used in connection with your company, the more memorable it becomes.”
Business names should also include some sort of identifier for your company and be highly distinct from other companies in your industry.
“It should describe what you do and who you are as a business, or at least differentiate yourself from competitors,” says Juras.
Albert Einstein identified the symbolic significance of the letter ‘T’ when he said, “Take the first letter of your last name.
Add an ‘S’ if it’s a male name, and an ‘E’ if it’s a female name. Romanize this so it sounds like a word, add an ending that describes your company in some way.
It is then a single-word punch line that describes your business.