Just as your personal identity makes you a unique person, your brand identity is the special advantage of your business that distinguishes you from all of Tom, Dick and Harry, Inc. That's what makes up your company. When it comes to branding, what you see is what you get. At least, that's what clients will feel. They won't have any reason to give a brand that's not visually glamorous. It's up to them.
It's your brand identity that makes you instantly known to your clients. Your audience will link your brand identity to your product or the service we offer them, and it's this identity that formulates the relationship between you and your clients, builds customer loyalty, and determines how your clients will see your brand you can see from here.
What's visual identity?
Visual identity is all images and graphical information that express and distinguish a brand identity. In other words, it describes everything customers can actually see, from the logo to the interior design of the store.
Visual identity often culminates in the development of a brand style manual that provides consistent guidance on how to visually represent a brand at all times and in any situation.
The purpose of visual identity is:
It created an emotional impression for viewers.
Inform viewers about the nature of the brand and the services/products offered.
So is the consolidation of many different aspects of business through consistent visuals.
Your identity is a brand with a few basic elements:
Your mission is what?
What beliefs lead your company?
Your brand character (if your brand is personal, what kind of personality would they have?).
Your unique situation.
The sound of your brand (if your brand is personal, how will you communicate?
It's these elements that define your brand, and before you start building your brand identity, it's important to have a clear understanding of each.
visual identity elements
Printing style is the form or pattern of text you use in your brand. There are many different types of lines and each can have a different effect on the projector, including different degrees of clarity. For visual identity purposes, you'd like to think about the script of your logo, the title line and the basic text copy line (which should be clearer).
Color is used to identify a trademark through a scheme (no more than three colors are generally recommended) of very specific degrees, shades and dyes
Images are the most relevant to the target audience, because people empathize with faces and naturally want to see themselves reflected in the brands they consume.
Graphics, in the context of visual identity, are the origins of images drawn or designed. It can also be as simple as shapes. Consider the Lego template or the Coca-Cola bottle and how these distinctive shadow images indicate their own brands. Or they could be more complex, like logos or symbols or even full-size illustrations or animations.
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